Response to Jenna's Celebrity Ad Blog

http://jbloomlsc100s10.blogspot.com/

Jenna focuses on an advertisement done by Welch’s grape juice and takes a look at the way that they use Alton Brown’s celebrity to endorse their product. She takes note on how he is qualified for such a commercial, referring back to his food shows and informing readers that he is a food scientist. She then goes on to discuss the health benefits to some extent and discusses how grapes result in such health benefits.

When I read the article I found that she did a good job of choosing an advertisement with a celebrity that was qualified to endorse the product. Alton Brown clearly has experience with food and is well known for his appearances on television shows. Besides telling that he has made appearances on television and is a food scientist, Jenna did not indulge in why Welch’s would have chosen him to advertise their product. I would argue that such a choice was made because of how recognizable Alton Brown is to mothers who are the most likely viewers of his show, and are more often responsible for their children’s health and diet. Brown is portrayed in his shows as highly critical of his chefs so why would Brown be any less critical of Welch’s. As a result, parents may be inclined to believe that Brown can be trusted to make an unbiased opinion about Welch’s and a positive remark from him means Welch’s is a safe choice for their kids.

When Jenna shifts from talking about the ad to talking about the health benefits she does so very briefly. There was no obvious transition between the two ideas so I got confused about how she was relating Brown’s experience with the health benefits. Once she did do so, she did a good job of explaining how grape juice was healthy and summarizing the article she referenced.